PR and Samantha Jones

When you watched Sex in the City 2, you’ll see how Samantha Jones, who work as (apparently) Public Relations get many benefits such as the journey to Abu Dhabi. She and her girls managed to go to Abu Dhabi under all “Very Important Person” class and privileges (Martini in Airplane private room, hotel, and all the luxurious facilities). The rich man who own the hotel and tourism business just ask Samantha expertise for publishing the hotel and Abu Dhabi to her Hollywood network.

People have a strong association of Public Relations people and Samantha Jones, who appear in the movie as a single, fashionable, ignorant, mean, and having the most famous “sexual scenes” with her ‘hot’ client in Sex in the city. No wonder, some people questioning Public Relations (read: girl) profession with Samantha. Well, media successfully portray the stereotype of Public relations. However, as Public relations students do we just give up to media coverage to public relations stigma?

There are many famous Public Relations figures who show intellectual works such as:

James A Grunig

Edward Bernays

(Well, both figures are men, but you know what I mean:)) Not to say that I do not like Samantha (I do, in fact she is the most hilarious girl in Sex in the City). But, we can learn that public relations cannot only be associated with glamour, fashion, and affair with client.

Public Relations could be a very strong and important profession for company, community, and society as a whole.

·      Who is the “smart people” behind corporate crisis?

·  Who will think seriously about building relationship with mass media, government, other organizations, and various stakeholders?

·      Who will contribute to community through community relations, CSR, etc?

·      Who will reminisce the organizations on the important of public interest and mutual benefit?

Well, those jobs are handled mostly by public relations expertise.

It is about building your integrity, intellectuality through strategic management and communication, and working hard with full of awareness on ethical code in Public Relations.

So! What are you waiting for?

Work hard PR people!