Search engine such as Baidu and Google can be considered
as an important source for information gathering, surveillance upon particular
issue, and understanding information framing perceived by Internet users
(Segev, 2010; Li, 1998, Kennedy, 2009). Using the Panopticon metaphor—what the
hec is this Panopticon thing? Well, read Foucoult and you’ll understand, simple
thing I could say is government control every movement of citizen-- (Tsui,
2001), Baidu’s system limits information, news, and article for the government
security issue and targets the Chinese users (Barbosa, 2010). Even though
Google also obeys the Internet censorship policy by the “Great Firewall of
China” (BBC, 2006), but Google have less restricted content, targets for more
global users, and concerns with more global content (Rand, 2008). Therefore,
Baidu become more Chinese oriented search engine and Google become more global
oriented search engine.
If you ask me who is the winner? Then, the answer
will be depending on which market are you talking about? In China, there are
77% users for Baidu, and only 33% Google. But in the world, Google is the king!
Now, Google or Baidu is your choice. If you speak, understand Chinese writing,
and you want to get information about China, Baidu is the answer. But if you
speak English, (I think so, if not how could you come to my blog and read these
things hehehe…) then Google can answer you question.
So Google it! Opps… no
Verb for google BABY! coz google do not want to loose the copyright of its
name… hehehhe…(this one would be another discussion in another post)
“HOT” IDEAS FOR FURTHER RESEARCH:
hmmm… maybe these are useful for the
marketing students:
a. I wonder how Baidu attracts more Chinese, I
mean in which aspects Baidu is more attractive than Google, name, “Made in
China” thing, or what? Explore this question, babe!
b. Search for the panoptical practices in Baidu,
that would be interesting
c. Examine the different result findings between
Baidu and Google.
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